THE COMPANY
JRD Damas Assessoria e Consultoria para Hotéis was founded in 2026 to carry on a story that began in May 1998, when JRD Royal Service started providing services to Rede Sol Meliá. The same leadership, the same way of working — from inside the hotel, side by side with the owner — and a simple yet ambitious goal: to make your business more profitable and competitive.
SINCE 1998
Based in São Paulo, JRD Royal Service Assessoria e Consultoria Ltda. was founded in May 1998 as a hotel management, consulting and advisory company serving hotels and inns in the state of São Paulo and throughout Brazil, seeking to improve and ensure the viability of the business — taking on ventures from the start of the project or recovering and redirecting hotels, optimizing the physical and human structure.
Demand for the services extended to large groups such as Mondex Nobel, part of Grupo Cyrela Brasil Realty, Companhia Tropical de Hotéis, part of Grupo Varig, Bourbon Hotéis and Hotel Guarany, in Águas de Lindóia/SP. Today, under the JRD Damas brand, the work continues with the same purpose: to make your hotel a place where working — and staying — is a great pleasure.
MISSION, VISION AND VALUES
To seek the improvement and viability of the hotel business through management strategies and efficient operational processes, always keeping the guest’s comfort and perspective in mind.
To make hotel ventures more profitable and competitive, uniting every link in the chain — investor, management, team and guest.
Human-centered partnership · collaboration and knowledge exchange · creating opportunities · quality of service · customer satisfaction.
MANAGING PARTNER
Executive and consultant with more than 30 years of experience in Administration, Finance, Controllership, Governance and Management, with a career built at large national and multinational companies in the hospitality, services, industry and public sectors.
He has solid experience in consulting, management and implementation of hotel ventures — strategic planning, structuring of business models, development of Corporate Governance and implementation of financial and budgetary management processes. He stands out for his experience in structuring and managing timeshare ventures and businesses set up as silent partnerships (Sociedade em Conta de Participação, SCP).
1990 — TODAY
1990 – 1993 · Parthenon / Grupo Accor Brasil
Started in hospitality in April 1990 at Parthenon, then part of Grupo Accor Brasil S/A (Sofitel, Novotel, Mercure and Ibis), as Hotel Controller and later Regional Controller.
1993 – 1998 · Caesar Park / Blue Tree Hotels & Resorts
Administrative and Financial Manager at Caesar Park, part of Grupo Aoki, later Blue Tree Hotels & Resorts do Brasil, taking part in strategic planning, the development of Corporate Governance, the structuring of the business model and the implementation of budget management in the investee companies.
1998 – 2004 · Meliá Brasil / Grupo Sol Meliá
Corporate Controller at Meliá Brasil Administração Hoteleira e Comercial Ltda., responsible for Controllership of owned and managed hotels, for implementing administrative and operational manuals, and for acting as syndic in managed units during implementation and the start of operations. In May 1998, JRD Royal Service was founded, providing services to Rede Sol Meliá.
2005 – 2006 · Mondex Nobel / Grupo Cyrela Brasil Realty
Director of Administration and Finance at Mondex Nobel Adm. e Part. Ltda., taking part in the implementation of the FACILITIES brand and in the structuring of Pay-Per-Use services for residents.
2007 – 2011 · Public sector: Angra dos Reis and Mangaratiba
Director of Administration at the City Council of Angra dos Reis/RJ (Legislative Branch, 2007–2008) and Budget Planning Manager at the General Controllership of the Municipality of Mangaratiba/RJ (Executive Branch, 2009–2011).
2011 – 2019 · Companhia Tropical de Hotéis / Grupo Varig
Superintendent of Administration and Finance, responsible for the administrative and financial management of the head office and its branches. Through JRD Royal Service, he also provided services to Companhia Tropical de Hotéis in preparing manuals, a business plan and profitability and feasibility studies for the expansion of hotel ventures — work recognized in the certificates of technical capability below.
2021 – 2024 · Bourbon Administradora, Comércio e Serviços Hoteleiros
Controllership Manager, responsible for the budgeting process, performance monitoring and the preparation and analysis of business plans to support the Executive Board and the Presidency.
2024 – 2025 · Mercure Curitiba Sete de Setembro
Between August 2024 and June 2025: consulting services to the investors of Mercure Curitiba Sete de Setembro, supporting the Syndic and the Advisory Board in the bidding, evaluation and selection of managers, as well as in the transition to a new SCP administrator.
2024 – 2026 · Goldmen Hospitality Group
Administration and Finance Manager at Goldmen Hospitality Group Ltda. (2025–2026), leading Controllership, Administration and Finance, working on Budget, Business Plan, financial projections, accounting and tax processes and Human Resources.
Since 2025 · SCP Intercity Sete de Setembro Curitiba
Independent strategic advisor to the investors, focused on maximizing profitability, strengthening financial and operational management and creating value: performance monitoring, identification of opportunities, assessment of risks and deviations, analysis of indicators, management reports and strategic recommendations.
Issued by Companhia Tropical de Hotéis (2011). Click to enlarge or download the PDF.
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